Privacy Policy

Effective Date: June 1, 2017

Welcome to https://www.optimize.life ("we", "us", or "our"). We are committed to protecting your privacy and handling your personal information with transparency and integrity. This Privacy Policy explains how we collect, use, and share your data, and outlines your rights under the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Google's Privacy Requirements.

1. Information We Collect

We collect information in two ways: when you provide it to us directly and through automated technologies.

a. Information You Provide

  • Name, email address, phone number, or other details submitted via contact forms or email

  • Session or consultation details, including scheduling and communication records

  • Payment information (if applicable), such as transaction data — never stored directly on our servers

b. Information Collected Automatically

  • IP address, browser type, device type, and pages visited

  • Usage behavior (via cookies, analytics, and similar technologies)

2. How We Use Your Information

We use your data to:

  • Provide and manage consultations and services

  • Respond to inquiries and communicate with you

  • Improve our website, services, and user experience

  • Maintain security, prevent fraud, and comply with legal obligations

3. Legal Bases for Processing (GDPR)

We process your information based on one or more of the following legal grounds:

  • Your consent

  • To fulfill a contractual obligation

  • Legal compliance

  • Our legitimate interests, such as improving services or communication

4. Sharing of Information

We do not sell your personal data. We may share your information with:

  • Service providers (e.g., website hosting, email delivery, analytics, and payment processors)

  • Authorities, if required by law
    All third parties are contractually bound to maintain your privacy and use data only as instructed.

5. Cookies and Tracking Technologies

We use cookies to:

  • Understand website traffic and user behavior (e.g., via Google Analytics)

  • Maintain functionality and performance of the website

  • Remember your preferences for a better experience

By using our site, you consent to the use of cookies. You can control or delete cookies through your browser settings. Declining cookies may affect site functionality.

For detailed information, see elsewhere.

6. Your Rights

Depending on your location, you may have rights including:

GDPR (EU/EEA Residents)

  • Right to access, correct, delete, or restrict your personal data

  • Right to withdraw consent

  • Right to data portability

  • Right to lodge a complaint with a supervisory authority

CCPA (California Residents)

  • Right to know what personal data is collected and shared

  • Right to request deletion of your personal data

  • Right to opt out of the sale of personal data (we do not sell personal data)

  • Right to non-discrimination for exercising your privacy rights

To make a request, please email us at carol@optimize.life. We will respond within the required time frame.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined above or comply with legal obligations.

8. Security

We implement appropriate technical and organizational security measures to protect your personal data. While we strive to use commercially acceptable means, no method of transmission or storage is 100% secure.

9. International Data Transfers

If you are accessing this site from outside the U.S., please be aware your information may be processed and stored in the United States. By using our services, you consent to this transfer.

10. Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page, and the effective date will be updated accordingly. Continued use of the site after changes constitutes your acceptance of the revised policy.

12. Contact Us

For questions, data access requests, or privacy concerns, contact:

Carol Benton
Email: carol@optimize.life
Website: https://www.optimize.life